Note: If you are really serious about improving your vocabulary, we highly recommend you check out the popular Ultimate Vocabulary Builder

DISCOVER WORD POWER AND HOW TO UTILIZE IT YOURSELF

Have you ever noticed that you react more strongly to words like ‘love’, ‘hate’, ‘free’ and ‘easy’ than you do to words like ‘hills’, ‘pen’, ‘tiles’ etc? If you have, you are not the only one. The entire corporate (and especially advertising) world is based on maximum and effective utilization of so call ‘powerful words’.

Companies use word power to differentiate their messages from those of their competitors as well as create a definite impact on the minds of the consumers. Businesses and advertisers aren’t the only entities who are aware of the benefits of using the right vocabulary in the right contexts and the universal impact of certain words on the people who read or hear them. All well-spoken and articulate people (and they are also usually quite successful in their professional lives because of this) know which words to use in their speech or writing that will deliver their message in the most effective manner. So it wouldn’t be wrong to say that you are able to influence people simply by your choice of words. And that truly makes the right vocabulary a power.

Duke University’s Psychology department carried out a research in the 70s that yielded interesting results on powerful words. According to their findings, following are the words (in no particular order) that have been proven to connect the most with a reader’s or listener’s emotions:

Money
Save
Free
Easy
Health
Discovery
Love
You
Results
Guarantee
New
Proven

By using the above mentioned words as well as other potent words, you can increase the impact of your client negotiations, professional presentations, business letters, everyday interactions and literary output. And you don’t need to do anything drastic to make your communication several times more effective- all you have to do is change a few words here and there and you can see the incredible influence you can have on your audience. Replacing common and passive words with powerful ones just requires some learning, a little insight and a willingness to make yourself more influential through your vocabulary.

If you want to pick up more powerful words as well as learn how to update your current speech to powerful vocabulary, starting with the Ultimate Vocabulary software is a good idea. Not only it has a selection of well-researched and highly-effective influential words but it also has some great tips on becoming a more effective speaker and writer.